Artists: How to promote your artwork online.

The Internet should be playing an important and necessary role in the promotion of yourself and your artwork. There are 100s of millions of people using the Internet and a percentage of those are looking for artwork. If you don’t have an online presence i.e. a website, you are missing out on the vast marketing potential to have your artworks seen by potential buyers.

Get Online!

There are a few quality artist online portfolio host sites available that let you build a website even if you’ve never built one before. The prices vary, ease of use varies and the amount of advertisement clutter ranges from done to too much. A good example of a well-designed and easy to use site is ArtScene360.com.

What do you need?

You want potential buyers and admirers of art to see your artworks. This means you need digital photos (usually jpeg format) *JPEG compresses either full-color or grayscale images and works best with photographs and artwork. Clear images are a key factor in the presentation of your artwork online. People that are interested in your artwork are also interested in information. They want to know about you and things about your artwork such as title, size, medium, price, and any other relevant information.

You need to find a well designed and easy to use online artist portfolio host to work with such as artscene360.com. You want it to be a place to connnect with potential buyers, admirers, galleries and other artists. Keep it updated.

Promotion i.e. Promote yourself!

Once you become a member and build your site you can begin promoting it easily and without cost by simply making an Email Signature File. Use your e-mail program to create an email signature file that will be included in every email you send. Keep it short with your name, title or short phrase, and most importantly the website URL ( this is your website address. Ex: yourname.artscene360.com). This little trick will work wonders!

Submit your website for free to these major search engines Google, MSN search, Yahoo! are free.

Comment on art blogs or write a blog yourself. These are really about networking and it works. It’s another way to maximize exposure.

Keep your website up to date.

Don’t wait. The longer you wait the less exposure you will have.